LifeWay's Vision, Values, and Mission


LifeWay's Vision: Biblical Solutions for Life

Core Values

1. Trustworthy
We believe the Bible is the eternal, inerrant Word of God, and is the plumb line for all of our resources, and for everything we say and do. (2 Timothy 3:16-17)

2. Collaborative
We seek to work with churches and believers in Christ to discover the best biblical solutions for life. The employees of LifeWay will work together as one to fulfill this purpose. (Ecclesiastes 4:9-10)

3. Innovative
The Bible is unchanging, but church practices and the needs of Christians will change over the years. We will seek to meet the changing needs through wise risk taking, innovation, and excellence. (I Corinthians 9:22-23)

4. Comprehensive
We seek to provide a wide array of resources to meet the needs of churches and Christians. (Luke 12:48b)

5. Transformational
We seek to provide the best resources to be a part of the process of spiritually transforming believers and churches. (2 Corinthians 3:18)

LifeWay's Mission

LifeWay Christian Resources exists to assist churches and believers to evangelize the world to Christ, develop believers, and grow churches by being the best provider of relevant, high quality, high value Christian products and services.

LifeWay's Ministries

1. Assist churches in the development of church ministries
Provide programs, products, and services that help churches grow in the areas of Bible study, discipleship, music, worship, administration, media/library, recreation, fellowship, and family ministry; consult with church leaders regarding total church growth concepts, strategies, and resources.

2. Assist churches in ministries to college and university students
Contribute to the effectiveness of churches and to individual spiritual growth by developing a program, products, and services that may be used in establishing, administering, enlarging, and improving ministry with college students, faculty, and administration.

3. Assist churches with Christian schools and home school ministries
Provide consultation, products, and services needed by churches with Christian schools and members educating through home schools.

4. Assist churches in ministries to men and women
Contribute to the effectiveness of churches and to individual spiritual growth by developing a program, products, and services that may be used in establishing, administering, and improving ministries to men and women.

5. Assist churches through the operation of conference centers and camps
Develop, promote, and operate conference and resident camp facilities useful to Southern Baptist Convention entities, state conventions, associations, and churches in establishing, enlarging, and improving their ministries.

6. Assist churches through the publication of books and Bibles
Produce, publish, and distribute products, including books, of Christian content and purpose and Bibles that contribute to the effectiveness of churches and individuals.

7. Assist churches through the operation of LifeWay Christian Stores
Serve people and the churches, associations, state conventions, and agencies of the Southern Baptist Convention by distributing appropriate products through LifeWay Christian Stores.

8. Assist churches through church architecture consultation and services
Develop products and services needed by Southern Baptist churches, associations, state conventions, and denominational entities to assist them in planning, financing, furnishing, equipping, and utilizing property.

9. Assist churches in capital fund raising
Provide leadership to churches in securing funds for capital needs.

10. Assist churches by conducting research and compiling statistics
Conduct research and compile statistics on matters relating to, and of interest to, Southern Baptists, noting future trends and possible effects on church practice, productivity, witness, and health, and tender reports to the Executive Committee for review and possible report or action in an SBC annual meeting.

Above is the list of ministries as shown in the Organization Manual of the Convention from

Southern Baptist Convention Entities

Since its organization in 1845 in Augusta, Georgia, the Southern Baptist Convention (SBC) has grown to more than 14 million members who worship in more than 47,000 churches in the United States. The term "Southern Baptist Convention" refers to both the denomination and its annual meeting. Working through 1,126 local associations and 42 state conventions and fellowships, Southern Baptists share a common bond of basic biblical beliefs and a commitment to proclaim the Gospel of Jesus Christ to the entire world. The SBC comprises numerous entities that help carry out that commitment. View a list of the organization of Southern Baptist Convention entities.