Ryan J. Sanders serves as Publishing Team Lead in Adult Ongoing Ministry for Lifeway. He lives in the Washington, DC area with his wife and three children. 

Ryan J. Sanders | Lifeway

States and surrounding states for the Acts Tour 2027 locations

Acts Tour 2027 Regional Audience

Ninetailed Audience - Mississippi

Tennessee Audience

Ninetailed Audience - Arizona

Ninetailed Audience - Colorado`

Florida Audience

Women's Ministry Persona Audience

Georgia Audience

Texas Audience

All Visitors

Lifeway Discipleship Micro-Conference

test hero experiment

Women's Bible Studies - Category Circles vs. Buttons

Simulcast - Nav buttons

Kelly Minter contributor page Acts tour 

Acts Tour Targeted Ad

Cart Add On Offers Experiment

The text links as anchors will have a higher click through rate, which will pull users through the journey of the page to learn more about different elements of the Bible study. 

The Names of God - Anchor links text vs buttons

Category circles with no images will have a higher click thru rate than images. 

Church Supplies Category Grid No Image

Worship Page Category Grid No Image

"Start the Quiz" will have a higher click through rate than "Chart My Course" since people understand what a quiz requires, where "Chart My Course" is more vague. 

Curriculum Compass - Kids - Button CTA

A button with CTA "Get Subscription Details" will have a higher click through than "Subscribe Now" at this point in the journey since people are not ready to commit to subscribing yet since they may not have seen any pricing details yet. 

Hyfi Subscribe Button CTA

Show the Atlanta Going Beyond Live event to all visitors from Georgia.

Going Beyond Live - Atlanta Callout

Trying to target Florida with a VBS banner

VBS - Target Zone - Florida

Target Going Beyond Live Daytona Beach event in Florida. 

Women's Events - Going Beyond Live - Daytona Beach 

Placing a targeted event on the page for Arizona visitors will result in higher click through to the Phoenix event. 

Women's Events - Going Beyond Live - Arizona

Target a Going Beyond Live event in Atlanta to show to people in the state of Georgia. 

Women's Events - Going Beyond Live - Georgia

Placing a targeted event on the page for Colorado visitors will result in higher click through to the Denver event. 

Women's Events - Going Beyond Live - Colorado Audience

VBS Targeting Florida

VBS Geotarget - Florida

Nav buttons will results in a higher click through rate than the circles that take up more space. 

Bible Studies - Category Grid - Text no image

Learn Now buttons will have a higher click through than Order Now or Shop Now buttons.

Sunday School Page - Brand Selection - Shop Now buttons

A CTA button added below the copy/dowload links will encourage more clicks and add to cart from the product listing. 

The Way of Wisdom - CTA button

The "Learn More" buttons will result in a higher click through rate to the family page than a "shop" button. 