There is a problem with most churches. Churches perceive they are a friendly church because the members are friendly to one another. But they don’t think about walking in the shoes of first-time guests. They don’t look at their facilities, their parking, their website, or their friendliness from a guest perspective.
We learned not to ask church members if their church is friendly to find out if their church really is friendly. Most church members have forgotten what it’s like to be a first-time guest. They now have established relationships in the church. They love their church. Their biases tell them their church is great. But many church members and leaders are wrong. When we asked hundreds of guests about their experiences visiting churches, it was not a pretty picture. We asked specifically why they did not return to a particular church. Here were their top ten responses:
1. Greeting Time
The stand-and-greet time in the worship service was unfriendly and awkward. When I first saw this response coming in by the hundreds, I was surprised. And as I dug deeper, I discovered there were two issues with the stand-and-greet time. First, some guests just felt awkward with the exercise. It seemed to be a ritual more for the members than the guests. Second, a number of guests did not mind the stand-and-greet time, but they felt left out during the welcome. Either they were totally ignored, or they were inundated with what they perceived were superficial greetings.
2. Unfriendly Church Members
Most church members do not view themselves as unfriendly. But they do not see themselves from the perspective of church guests. They don’t usually speak to guests because they don’t know them. And the church members usually retreat to the comfort of the holy huddles of the people they do know.
3. Unsafe and Unclean Children’s Areas
This response generated the most emotional comments. If your church does not have clear safety and security procedures, and if the children’s area does not appear clean and sanitary to the guests, do not expect young families to return to your church. Indeed, as word about your children’s area grows, do not expect young families to visit the first time.
4. No Place to Get Information on the Church
Guests are trained by their experiences to look for a central welcome and information center. But here is the catch. Some churches did not have any such information center. Some churches did have them, but you couldn’t find them. And some churches have them in good visible locations, but they had no one manning the welcome center. Guests told us they were hesitant to go to an unmanned welcome center. The church might as well not have an information and welcome center if no one will be there to help guests.
5. Bad Church Website
Nearly all the church guests checked the church website before they attended a worship service. Even if they decided to visit the church after looking at a bad website, they visited the church with a negative disposition. The two critical items guests want to see on a church website are the physical address of the church and times of the services. It’s just that basic. Keep in mind this reality: the church website is now the front door of the church. Will guests feel welcome when they come to your front door?
6. Poor Signage
If you have been attending your church a few weeks, you don’t need signage. But guests do. And they get frustrated when they don’t have clear directional signage for parking, for the entrance to the worship center, for the children’s area, and others.
7. Insider Church Language
Listen to the words in the worship service of your church. Listen to the announcements. Listen to the sermon. Listen to the casual conversations. Are members saying things that a first-time guest would not understand? Well, that’s what church guests told us. They said they left some churches thinking that much of the language was foreign and filled with acronyms.
8. Boring or Bad Church Services
My surprise was not that this factor made the top ten; it was that it was only listed as the eighth most frequent concern. In the past, church leaders of small churches would tell me they didn’t have the resources for quality services. In the digital age, with so many affordable resources, no church is allowed that excuse.
9. Rude Behavior
Members telling guests they were in the wrong pew or chair. I thought this rude and insensitive behavior disappeared years ago. The church guests told us otherwise. In
10. Dirty facilities
Some of the comments were brutal: “Didn’t look like it had been cleaned in a week.” “No trash cans anywhere.” “Restrooms were worse than a bad truck stop.” “Pews had more stains than a Tide commercial.” You get the picture. A dirty church communicates to the guest, “We really don’t care.”