Frequently Asked Questions
Why should one advertise on LifeWay.com?
LifeWay provides an effective channel to reach a broad range of demographics: men, women, families, teens, Christians, leaders, and more. With monthly traffic of more than 12 million page views, the LifeWay.com network can influence a significant number of people in a short period of time. Also, these users are very loyal to LifeWay, a company serving families and churches for more than a century.
Can I also advertise in LifeWay print publications?
Yes. LifeWay.com can help you create a multichannel approach using select print publications in addition to Web placements. Other marketing channel opportunities are available as well.
Do I have to have a "Christian" product or service to work with LifeWay.com?
LifeWay.com wants to share the best products available with the families we serve. Whether those products and services are "church" related or explicitly spiritual is not necessarily a factor. If your product or service is appropriate for families, you likely will find it well-received in our online channels.
Does LifeWay accept advertisements from anyone?
No. LifeWay reviews each request for advertising placement for appropriateness to those who trust the LifeWay name. We do not place promotions for items that run counter to the central mission of LifeWay.
Does LifeWay.com Endorse Every Advertiser
No, the appearance of an advertisement on LifeWay.com does not indicate endorsement of that product or service. Use of LifeWay's name or logo by advertisers is prohibited without express permission.
How long will my ads run?
Advertisers select the number of impressions desired according to their budget. Alternatively, an advertiser may choose a time period of ad placement and pay per the number of impressions delivered during that period. This is finalized through an insertion order before the ad is placed.
| What ad formats are available through LifeWay.com? |
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| - Banner Ads for Web sites |
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| - Banner Ads for select HTML newsletters |
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| - Text Ads for Web sites |
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| - Text Ads for newsletters |
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| - Advertorials |
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| - Other custom ad solutions will be considered |
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What are the size specifications for placement of ads on the LifeWay network?
Ad sizes are according to the following specifications:
| Banner Ads (both Web sites and html e-newsletters) | |
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120x120, 12k (Web) |
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| Text Ads (Web sites): 40 characters |
Does LifeWay.com carry rich media ads?
No.
What sites will carry my advertisements?
Ads placed on our network of sites may be carried by LifeWay.com, LifeWaystores.com, LifeWayLINK’s network of thousands of sites, TrueLoveWaits.com, and others. Placements are planned to meet the needs of your campaign.
How will I know how my ads performed?
LifeWay online advertising is based on page views and impressions. At the conclusion of each month, you will receive a traffic report for each advertisement you placed on the LifeWay network. This report will present the critical data you need to evaluate the success of your campaign.
What sort of audience does LifeWay.com have?
The LifeWay user mirrors the typical Internet user in many respects, crossing over all types of divides such as gender and age. A balanced gender representation of 51% male and 49% female. 35% are 36-45 years; 25% are 25-35 years; 21% are 46-55 years. 17% have annual household incomes $70K+; 15% at $31K-$40K; 12% at $51K-$60K. 56% have taught Bible Study for more than six years; 43% have taught for more than 10 years. 63% visit the site once a week or more: 10% daily, 16% twice weekly, 37% weekly, 15% twice monthly, and 20% monthly.