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Advertise with Us

Audiences
Opportunities
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Reach These Demographics


Women
The LifeWay.com audience is 49% female. Numerous channels within LifeWay.com reach women. Sections popular with women include "Marriage & Family," "Beth Moore," and "Parenting."

Men
Men make up 51% of the LifeWay.com network users. One area popular with men is the "Today" section which includes news, viewpoints, entertainment, and career and workplace.

Families
78% of respondents to a recent survey indicated that they are married. Our ability to reach families offers a unique opportunity to those seeking to reach the family market. Areas within LifeWay.com include our "Parenting" area as well as "Marriage & Family."

Youth
LifeWay has popular and very diverse inroads with youth. One of the most popular sites with teens is TrueLoveWaits.com. LifeWay.com also has a "Students" area and a very popular 24-Hr. Counseler tool offering real answers to hard problems faced by today's teens. Our relationship with churches for their youth curricula is unparalleled.

Pastors
LifeWay is known for serving and championing the needs of pastors. As the official publishing resource for the Southern Baptist Convention, we have a unique role in serving tens of thousands of Baptist and other churches. Since LifeWay serves pastors of churches both large and small, we have unique access to decision makers in ministry.

Christians
LifeWay.com is a leading Christian Web site receiving an average of 14 million page views per month. Our faith orientation makes us a natural partner for those seeking to reach the Christian market. Importantly, the intense loyalty of our customers is a great asset which will benefit our partners as they reach out to build customer relationships.

Seniors
Seniors deserve a special place in our society, and LifeWay recognizes that older adults have special interests and concerns.The "Seniors" area at LifeWay.com offers tips on grandparenting, mature relationships, and more.

Singles
LifeWay offers an area just for the unique needs of singles. Since 22% of our users are single, we maintain a steady flow of engaging lifestyle articles that address the life of a single person.

Homeschoolers
LifeWay.com features a "Homeschool" channel highlighting the editorial skills of one of the nation's leading authorities on issues important to homeschoolers. With this editorial strength, LifeWay.com's "Homeschool" channel offers direct and clear information on selecting curricula, raising socially adept kids, and deciding whether or not to homeschool. This channel continues to grow steadily for parents and students alike.

Channels for Online Promotion
There are two primary channels for advertising online with LifeWay:

  1. Web sites: the LifeWay.com portal and associated sites receive more than 14 million page views monthly.
  2. Email newsletters: LifeWay has e-newsletters available for presenting your message to more than 500,000 subscribers. For a complete listing, go to www.lifeway.com/newsletters.
  3. Christian Email Service: more than a half-million messages per month are sent using LifeWay’s complimentary group email service. Your message can be on them.

Channels for Offline Promotion
We realize successful campaigns should not be limited to just viewing banner ads online. Maximize your marketing ROI by complementing Internet-based activities with offline promotion such as magazines, events, catalogs, direct mail and others. Be sure to ask about appropriate channels throughout LifeWay to cross-promote your products/services.

Advertising and Promotion to Meet Your Needs While we have established rates and formats for banner ads and e-newsletters, we find that no two organizations’ marketing needs are the same. LifeWay sites provide a framework on which to customize your own online promotions. We’ll understand your objectives and work with you to achieve your marketing goals. Types of online promotion can include:

  1. Web site banner ads - may be stationary as long as they fall within design specs. ("Pop-ups" and "pop-unders" are not offered.)
  2. Banner and text ads in select email newsletters.
  3. Text ads on Web sites (short sentences serving as links to other sites or other pages within the LifeWay site).
  4. Advertorial: a specially written article highlighting a product or service and offering more information (includes a referring link on all LifeWay content panels on LifeWayLINK sites for a limited time).
  5. Mini-site on LifeWay.com: a custom landing area to reinforce your message in a special way to LifeWay audiences.

Reporting
LifeWay online advertising is based on page views and impressions. A custom ad tracking and reporting tool is available to provide you with key statistics you need to make informed advertising decisions. This data is presented to you in concise monthly reports.

Ad Placement and Schedules
The primary sites for ad placement presenting external ads are www.lifeway.com, www.lifewaystores.com and the network of LifeWayLINK Web sites. LifeWay will work with you to determine which web site(s) best meets your marketing needs.

Campaigns typically are managed on a monthly basis, from the first business day of the month to the first business day of the following month. LifeWay tries to accommodate custom positioning, but it is not guaranteed.