
Why Advertise with LifeWay?
LifeWay Christian Resources, one of the largest Christian communications companies, has served hundreds of thousands of ministries and millions of people with quality, Bible-based products and services for 118 years.
LifeWay’s network of Web sites attracts about 12 million page views a month, with traffic increasing every month. The sites appeal to all Christians, regardless of denomination. Visitors typically interact for an average of nine minutes. These factors, combined with consistent execution and award-winning marketing support, make LifeWay.com an effective choice to help you reach millions of Christians and wholesome families.
The second largest Christian retailer in the U.S., Nashville, Tenn.-based LifeWay operates 153 LifeWay Christian Stores nationwide and two leading e-commerce sites, including LifeWaystores.com. LifeWay also operates two of America’s largest Christian conference centers, one in New Mexico and the other in North Carolina.
Thousands of churches around the world currently distribute LifeWay content to their members. Nearly 70 million pieces of LifeWay literature are shipped every year.
Loyalty and Trust
LifeWay’s great products and consistent service have helped us build a large, loyal customer base that repeatedly accesses the many online resources at LifeWay.com. Many of our customers have grown up with LifeWay; they’ve depended on us to provide Christ-centered products for years. The brand carries a high level of trust and is firmly established among Southern Baptists and other denominations across the country.
Community Breadth and Volume
It has been noted that Christians are the largest identifiable community in the world. Within that universe, LifeWay is the publisher for Southern Baptists, the largest evangelical denomination (about 16 million people). However, LifeWay impacts people in almost every demographic variable. Advertisers can reach women, church leaders, youth and other segments.
Multichannel Opportunities
LifeWay offers you more promotional avenues than just Web sites and email newsletters. For example, marketing coordination could take the form of event marketing or in the 11 million retail catalogs distributed annually. Other opportunities include print advertising in select LifeWay magazines.
Advertiser Comments
Don’t just take our word for it. Read how organizations have been positively impacted by using the many marketing opportunities within LifeWay. You can experience similar results...
Henderson Park Inn
"Within 3 weeks of placing an ad with LifeWay Magazines, we received over 80 phone calls and 30 bookings to our 4 1/2 star hotel. The phone calls continue to pour in and we are extremely excited with our advertising decision." - - R. OlinApex & Robert E. Lee Moving
"I couldn't be more pleased with the excellent results we have received from LifeWay.com. Within twelve hours of placing the ad we have received between 30 and 40 hits and have had a call for three upcoming moves." -- Mark Duke, President