What Can a Media Ministry Accomplish?

Written by Anthony D. Coppedge, Church Media Consultant

Some of my favorite verses touch on the fact that if we do nothing, we can accomplish nothing on our own. It is the working of the Holy Spirit in us that allows us to accomplish God’s will.

The Purpose Driven Life

Ephesians 3:8-11 (HCSB) “This grace was given to me—the least of all the saints!—to proclaim to the Gentiles the incalculable riches of the Messiah, and to shed light for all about the administration of the mystery hidden for ages in God who created all things. This is so that God’s multi-faceted wisdom may now be made known through the church to the rulers and authorities in the heavens. This is according to the purpose of the ages, which He made in the Messiah, Jesus our Lord.”

Philippians 4:13 (HCSB) “I am able to do all things through Him who strengthens me.”

At its best, a successful Media Ministry is an extension of every other ministry and the voice of the church. Remember that the Media is a support tool for everything that happens – be it a mailer about a Youth Camp, a website with free community events, streaming sermons for those not yet ready to step into a church or high quality audio, lighting and video for a Worship Service.

Really, each church will need to define how they can best use Media to reach their community. Understanding target demographics, those people who your church can most effectively reach, will help set the foundation for what aspects your Media Ministry can assist and develop.

Be sure that this support team gets the full support of the staff and leadership, as it’s a vital ministry that does so much “behind the scenes” that many times people forget to minister to this group and provide fellowship opportunities that involve the members and staff beyond manning the audio console or setting up the projector and screen. Yes, they’re a support ministry, but no less important than the Music Ministry or Children’s Ministry.

Also, make sure that this group is grounded in the Word on a regular basis, whether in their personal Bible studies or in a church Bible study. It is so important that for the Media team to see the big picture and know the importance of their work.

Anthony D. Coppedge provides consulting to churches for developing a media ministry and choosing the right equipment. He lives in Bedford, Texas with his wife and two daughters and can be reached at anthony@anthonycoppedge.com on the web at www.anthonycoppedge.com