Women's Ministry Promotional Tools: Newsletter Printing and Distribution Tips

Written by Sammie J. Barstow and Tep Lim

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As you think about what messages God wants you to share with women, consider using eight essential promotional tools:

Questionnaires
Brochures
Flyers/Posters
Newsletters (Print and E-mail
Church or Ministry Web Site
Other Regular Church Publications
Announcements
Word-of-Mouth

In this article, we'll look at printing and distributing newsletters.

Printing Tips

Depending on available finances, you may choose from several ways to produce your newsletter:

produce an original on a computer and copy on the church office copier (the least expensive method);
produce an original and have it copied at a copy center (moderately costly);
produce an original, or submit it on computer disk, and have it produced by a professional printer (the most expensive choice); or
one other alternative: a church member who has a business copier and donates access to the copier (free!).

Do a little homework before committing to one approach or another. Costs will vary according to the frequency of your newsletter, type of paper you choose, color versus black-and-white copies, the printer you may use, and so forth.

Distribution Tips

Try a few different methods to get your newsletter into the hands of the women in your church or community:

Mail the newsletters out. They may be:

copied, folded, and mailed by volunteers (get advice from the Post Office about regulations that apply);
copied and taken to a bulk mailer for folding and mailing; or
printed, folded, and mailed by a professional printer and bulk mailer.

Give them out at church. They may be distributed:

through Sunday School classes, Bible study groups, and so forth;
placed in a central location for pickup (Hanging acrylic magazine rack in high-traffic areas display the newsletters neatly; or they may be placed on tables in foyers, welcome center, etc.); and/or
at other special events or gatherings where you know women will be.

Whether you're putting your newsletter together yourself or you have a publicity team ready to run with the idea, your newsletter can be a powerful communication tool for your women's ministry. Don't be afraid to try new things with it, and watch God work through your efforts.