#sociallyspeaking: Blogs

by Marty Duren on Monday, July 02, 2012

Marty Duren

It has not been that long ago the words "blog" and "blogging" entered the English language. In fact, blogs were around as social media before Twitter or Facebook stormed onto the scene. Blogs (web logs) are Internet journals consisting of independent entries called "posts." Some blogs gravitate toward photo displays (photoblogs), self-made video content (vlogs) and audio production (podcasts). Blogs are limited only by the interest of the blogger. Early blogs appeared in the mid-1990s. Now there are more than 150 million public blogs online.

Although many blogs begin with a blaze of glory, a significant number fall on hard times as the owner loses interest in what can become a time consuming endeavor. However, for those who decide to persevere there is much reward.

Many blogging pastors write devotionals daily and post them on their blog. This provides another tool for their people to remain engaged with God's word daily. Others write about leadership or ministry experiences that would help other pastors or church leaders.

Blogs are a great way to engage culture. Commenting on current events, the arts, music or your local community through the lens of the gospel brings truth to people who might not come to your church. What you may find as you blog is the people you engage might not be in your community, your state or even the United States. People from all over the world can find your blog, read it and comment if they wish.

When you blog, the content of your posts is reviewed by search engines (Google, Bing, Yahoo, etc.) and "indexed" for fast and accurate retrieval of the information on it. Then, when people search the Internet for things you previously have written about, your blog will be included in search results. The more often your blog is accessed, the higher in the search results your content will appear. This means more and more people will access your content more quickly. Your influence for truth will extend farther than you can imagine.

You can blog free at several places online. Wordpress.com, Blogger.com, and Tumblr.com are three places you can start. If you are not sure exactly how to go about it, almost any teenager in your church (or your own teen) can show you how. Start posting once or twice a week, then find a level where you are comfortable and does not cause time issues for you. Let people know you have started your blog, then respond when people comment on things you have written. It will not take long before you see fruit from your labor.

Some of Marty Duren's recommended blogs:

Marty Duren is social media strategist for LifeWay Christian Resources' Communications Department.

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